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What Makes a Dating Profile Photo Work

Candid moment captured by jody holman for a dating profile
Natural, Candid Moments are Terrific

A dating profile photo is not meant to document your life necessarily, but rather to invite someone into it. As such, lighting matters. If your face is hidden under a cap, or you are shooting a selfie looking down at the camera, or you are in a dark bar, there is no way to see the real you. Instead, use the timer on your phone and take a shot next to a window, under a huge tree, on your front stoop.


cute posed woman dressed for a party poses for a dating profile photo
A Cute Pose Never Hurts

The images that perform best almost always share a few traits:

  • Eye contact without strain and a natural smile

  • Body language that feels open, not posed

  • Clean backgrounds that do not compete for attention (unless it is an interesting activity you are doing- other than fishing (!)

  • Wardrobe that looks like something you actually wear (though, men, please change out of your sloppy t-shirt).


The worst offenders are predictable:

Man feeds his dogs while in a dating profile photo session in san francisco
Doing Something You Love
  • group shots where no one knows which person is you,

  • sunglasses in every frame,

  • cropped-out former partners with an arm left in the frame,

  • bathroom mirrors and faucets in an unfortunate composition.


I also see many profiles where every image shows the same outfit, same expression, same angle. It is okay to smile- in fact, statistics show it helps attract people to your profile. Variety builds credibility and signals that the person you will meet exists outside of a single moment.


woman enjoys a flower in her garden during a san francisco dating profile photo session
Being Yourself

A good dating photo says: “This is roughly whom you would meet for coffee.”

Not: “This is who I was five years ago on one perfect afternoon.”


For more specifics on how to improve your dating profile, check out "How to Take Better Dating Profile Pictures"

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